Tag: research

  • The jugaad myth

    It is time to stop celebrating the stop-gap survival mechanisms as pathbreaking innovation. Rajeev Mantri explains why India should not be distracted in the pursuit of innovation

  • Know your consumer?

    Ms Bijapurkar emphasises the danger of being carried away by a grand vision of the stereotypical Indian consumer. Instead she advocates segmentation and profiling to understand the multiple consumer classes which exist in the country.