Tag: Aadisht Khanna

  • Know your consumer?

    Ms Bijapurkar emphasises the danger of being carried away by a grand vision of the stereotypical Indian consumer. Instead she advocates segmentation and profiling to understand the multiple consumer classes which exist in the country.

  • Where is the financial superhighway?

    If a government which sabotaged its country's infrastructure development it would be mocked by the world and thrown out by its citizens. Yet, the government of India, which has repeatedly failed to allow its financial infrastructure to develop, has not inspired any outrage.