The middle class is incapable of bringing change in a praetorian state like Pakistan Change seems to be the new anthem exciting the people of Pakistan. Crushed or pulled apart… Continue reading "The mirage of middle class revolution"
Tag: middle class
Ms Bijapurkar emphasises the danger of being carried away by a grand vision of the stereotypical Indian consumer. Instead she advocates segmentation and profiling to understand the multiple consumer classes which exist in the country.